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Britannia will take advantage of some of the GSTs, look at the local market
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| Britannia will take advantage of some of the GSTs, look at the local market |
Business:-
Britannia, who makes everyday use goods, is focusing on raising its distribution network after initial hesitation on goods and services tax (GST) and acquiring market share from local companies. The company said that equal opportunity has come from the new tax system. Britannia said in an introduction to analysts, "Our main strategy is to increase distribution network, increase in rural areas and gain market share from local companies." The company also said that apart from this, the other areas which we will have emphasis include entering the new area and knocking in the new product category. The company is aiming to become a fully food company.Last year, Britannia signed a Joint Venture agreement with Chipita SA of Greece. This agreement was done for the manufacture and sale of ready-made product croissants (food used in France).
The company is working in more than 70 countries. The major areas of this are West Asia, Africa, America, Asia Pacific and Saarc. Britannia's integrated net profit fell 1.40 percent to Rs 216.12 crore in the June quarter.